Study 1. Version 1.1, October 2026
The New Business Map
Where Americans are starting businesses since 2019, and whether local incomes kept up. Business applications per adult rose in 797 of 801 large counties, and grew no faster where incomes fell.
Studies
Original research from official public data. Free to read, quote and cite.
Published
Read the study
Study 2. Version 1.0, October 2026
The New Business Map: UK
Where Britain is starting new businesses since 2019, and whether local incomes kept up. Business births per adult fell in 291 of 336 UK councils, even as company registrations rose, and fell least where incomes grew.
Studies we can build for your clients
A few of the topics public US data can answer well. Each can be cut by state, metro or county, and framed around your client's sector.
Where rent takes the biggest share of income
Renters paying 30% or more of income on housing, by metro and county.
Data: Census American Community Survey
America's longest and shortest commutes
Travel time to work by county, and how remote work changed it.
Data: Census American Community Survey
Which states keep new businesses alive
How many new firms survive five years, by state and industry.
Data: Census Business Dynamics Statistics
Where mortgage applications get turned down
Denial rates by metro, income band and loan type.
Data: Home Mortgage Disclosure Act data (CFPB)
Pay against prices, job by job
Wages for hundreds of occupations, adjusted for local price levels.
Data: BLS Occupational Employment and Wage Statistics; BEA Regional Price Parities
Young adults living with their parents
Share of 25- to 34-year-olds living at home, by state and metro.
Data: American Community Survey microdata
Where Americans are moving, and who is leaving
County-to-county moves and the incomes that move with them.
Data: IRS Statistics of Income migration data
The uninsured map
Health insurance coverage by county, age and income.
Data: Census Small Area Health Insurance Estimates
Beyond the US
The same method works wherever official statistics are open, as our UK study shows. A few of the topics we can build for clients outside the US:
Rent against pay, council by council
How much of a typical salary private rent takes across England and Wales.
Data: ONS Price Index of Private Rents; ONS Annual Survey of Hours and Earnings
Australia's new-business map
Business entries and exits by region and industry.
Data: Australian Bureau of Statistics, Counts of Australian Businesses
Where Canadians are moving
Moves between provinces and cities, and who is leaving.
Data: Statistics Canada population estimates
Europe's stay-at-home young adults
Share of young adults living with their parents, country by country.
Data: Eurostat, EU Statistics on Income and Living Conditions
Have a client in mind?
Tell us the sector and the publications they want, and we'll suggest three angles the data can support.